A majority of us start and end our days with a nice cup of coffee.

Coffee is an extremely popular choice of drink around the world.  A majority of us start and end our days with a nice hot cup of coffee. Many a time I have wondered why people, including me, addictively enjoy coffee. Is it because of the energy boost that caffeine provides us, or just the fact that it’s an instant mood enhancer? Whatever the reason, the use of coffee has reached a point where its priority has gone much beyond it being just a beverage.

Making coffee is no longer considered as a layman’s job. It is a combination of art and techniques. Coffee is a big deal in itself when it comes to the professional level. People are serious about their choice of taste when they pick their coffee. This is where a barista proves their distinction in the world of coffee.

Coffee is not limited to being just a beverage but is a big deal in the world of culinary as well. It is a popular taste enhancer and flavour used in desserts, cakes, salad dressings, and even in meat marination. It is such a versatile bean that its characteristics can be altered from extreme bitterness to the mellow sweetness that can satisfy all the ends of the palate.

The best part about coffee is, it is not only flavourful but has many health benefits. Taking these characteristics into account, coffee remains by far one of the best discoveries in the world.

At Finjan, we started selling specialty coffee because we love how coffee is roasted, smells, made, and tastes. We deeply believe that everyone deserves to drink a good quality coffee, with clear notes, balanced acidity and bitterness to create an unforgettable experience every time those solubles hit your tasting buds.

Try specialty coffee, learn how to make a simple V60 drink, and you will change the way you used to drink coffee.